About TrueNorth

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” Warren Buffet

Keeping in mind the great quote from Warren Buffet, True North Trading is building its reputation. 

True North Trading is a leading specialized food and beverage distributor company in the Middle East, headquartered in UAE- Dubai. It has established in 2008 with the purpose of helping Middle Easterners reach their desired food and beverage with high quality and affordable price.

True North trading strength in the business is in its capacity of importing and ability of distributing F&B products in more than 500 UAE most reliable and busy outlets (it includes %75 of the retail outlets, hotels and catering in UAE) and many other outlets in the countries in which our distribution network extends to. 

We pride ourselves on delivering the best food & beverage products & services across the Middle East. We aren’t simply a distributor, for both our clients and suppliers we are a true partner. 

Our Vision 

Be one of the leading F&B distribution companies in the MENA region 

Our Mission

We focus on sourcing food, beverage, packaging stuff, and any services that can add value to F&B activists and help them minimize cost & time, grow their business, and maximize the number of their customers. 

Our Values

-Offer the Best Product and Services to Our Clients and Deliver WOW through Our Work

-Drive Change and Help Businesses Achieve Their Goals and Succeed

What we do

Offering a wide range of specialized services, including: 

  • Buying, importing, exporting
  • Shipping
  • Storing : No matter what your products are, we can offer the appropriate warehousing space and conditions. Our three types of warehouses are perfectly maintained and consistently monitored with multi-level systems:
  • Normal (for products that do not require law temperature, including dry food, macaroni, rice etc.) 
  • Refrigerated (for products that need to be kept at refrigerated temperature, Min=00)
  • frozen (for products that need to be kept at frozen temperature, Min=-180)
  • Distributing

Logistics: Normal (for products that do not require law temperature, including dry food, macaroni, rice etc.) / refrigerated(for products that need to be kept at refrigerated temperature, Min=00)/ frozen storage(for products that need to be kept at frozen temperature, Min=-180) trucks & Vans

  • Repacking (big packs (OEM) to small packs &…)
  • Marketing
  • Selling
  • Retailing (Helping F&B activists grow their business through distributing their products in A, B, and C Grade supermarkets)
  • Wholesaling (to wholesalers around the world)  
  • Our products ( variants of finished food products with the brand of Tooba Garden)